My first website was years overdue when I first discovered Erik Stafford, the Faster Webmaster. I used to be really intimidated by the mere idea of creating a website. Actually, that\’s an understatement. For the longest time, the idea that I could create one myself never even occurred to me. Instead, I kept wondering when I would ever find the money to have someone else create one for me.
If you look at the top left of the page for analysis of a particular site you will see a table of \”top search queries\”. Unlike the stats in your Awstats program in cPanel, these queries show the key phrases and their ranking or position according to the Google robot.
The first important point about this is that you will see that your site might be found or ranked for a search term that you had not targeted. This affords you the opportunity to provide content based around that particular term, which will obviously be mentioned somewhere on your site but not focussed on, to boost your rankings and rank for that particular key phrase.
This can help save you time and money, as you can hire someone who is more knowledgeable than you in order to get the website online and keep it online. While outsourcing is definitely an option, if you\’ll be running a website for any length of time, its wise to at least familiarize yourself with coding languages and backend databases such as PHP and MySQL. Learning basic HTML and CSS will also be a huge advantage.
By learning the languages and being able to code your own websites, you\’ll lessen your reliance on others, meaning you\’ll have a smaller overhead cost and can get things done at your pace and to your liking. While being webmaster doesn\’t require you to excel in all of these areas, you should definitely have at least basic knowledge in order to keep your website running. Many webmasters today are self taught, with tons of resources being available on the internet for learning how to use programs such as Adobe Photoshop, Dreamworks, and other programs which are valuable for scripting and creating graphics for your website.
Without too much effort you should be able to nudge your position from page 2 of Google to page 1..all for a word that you may never have considered or targeted. Next time, check your webmaster account and check out that table because you would not know what little gem you will find.
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