Use Google Analytics to get detailed information on your website\’s traffic and develop your marketing strategy to fit your needs.
Following an initial set-up process with Google Analytics, you will be able to access a massive amount of information about your online marketing campaigns: who is visiting your site, what these people are looking for and how they\’re getting there. It opens up a world of information that you would be unable to track otherwise. Even better, the Google Analytics service is offered free of charge.
The features of Google Analytics can assist you in learning how to attract more visitors to your website and convert more of that traffic into registrations and sales. In addition to statistics related to how visitors locate and view your site, Google Analytics also provides ad tracking. This makes it easy to evaluate the effectiveness of banner ads, email campaigns and similar types of promotions.
Google Analytics allows you to choose whether you would prefer to receive its reports in graphic or text format. Analyze these to evaluate your current marketing efforts. Statistics sent by the application can be viewed online easily as either Comma Separated Values (CSV) or Excel spreadsheets.
Here is a summary of the advantages of using Google Analytics for search engine optimization.
* Find out how your visitors arrive at your website. Discover which keywords produce the most hits to your site and what other keywords or phrases you could employ to attract more people.
* Find out which links and pages on your site are being used most frequently. Use this information to adjust your site design in order to ensure that visitors see the websites you want them to.
* New visitors vs. returning visitors. Evaluate how many visitors are new to your site, which can give you an indication of the success of a particular search engine optimization technique. If visitors are not returning to your site, you need to find out why and make appropriate changes.
* Improve parts of your site that are not attracting users. This helps you draw more visitors to your site and will subsequently help you boost your sales.
* Google Analytics is a rare gem when it comes to cost, since it\’s totally free. As long as you set it up properly, this application is just as powerful as others that charge you for use.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about Google Analytics at www.MarketBlazer.com
February 27th, 2011 at 5:03 pm
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