I recently stumbled across the book Cunningly Clever Marketing when searching for books by Jay Conrad Levinson. Right on the front of Cunningly Clever Marketing’s home page there was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the site.
The Way The Book Was Shipped
The book made it to my office very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this marketing company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book takes a long time to make it to my office and 50 percent of the time it is in bad condition.
Design
I immediately noticed the front cover. It is a marketing book with a fox on the front of it. Cunningly clever book cover or bad graphics designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
The book is very heavy, all 416 pages of it. You could probably use it as a brick to break out someones store front window. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call a locksmith. Take that book out and smash through the window. If this book was worth its weight in gold you would be a millionaire!
All kidding aside, you cant judge a book by it’s cover (or its weight) and I decided to open the book up and get reading.
Contents of the Book
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood is an absolute marketing genius and this book has become my official marketing hand book. The book contains mountains of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63. Need to come up with a unique selling proposition (USP) for your new business? Read chapter 10.
Cunningly Clever Marketing kicks the standard for all marketing books up a to a new level. There is simply not another internet marketing book out there that I have read that contains as much information into an easy to read book. From direct mail marketing to selling more product to email marketing to building websites. This book contains it all.
Final Opinion
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said above, this book has become my marketing hand book, and Im sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time.
Roy Williams in a new and upcoming reviewer of Small Business Marketing Books. He specializes in reviewing internet marketing books and tries to find the best Marketing Blogs on the internet.
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