PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In a recent poll involving 1,000 residents of the U.S., 65% said that they think that economic conditions in the country are worsening. Nearly half have already cut back on their spending and almost 20% are apprehensive about the stability of their jobs. Now that recession has finally landed, is there hope for businesses to thrive, much less survive? If starting a business in these tough times is still an option for you, here are the top 5 recession-proof businesses you might want to consider: