Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.
Backlinks – The more places your video is linked, the more possibilities there are of finding it right? But how do you intelligently create backlinks so that they stay where you put them and they bring traffic to your site? Easy, follow this three step process and you\’ll be on your way First, when you upload you video, create press release or announcement that can be distributed with links to the video, your site and any information that might draw viewers in. Second, submit links to online directories, social bookmarking sites and the major social networks like YouTube, Facebook, Twitter and myspace. Third, make contact with people who have forums and blogs that pertain to your specific topic so that you have a built-in network of places you can drop links in. By doing all of that you will make your video far easier to find than it would have been without these links. Plus that means you\’ll start showing up higher in Google search engine results because this is a major factor that Google looks at.
Add a Little Text – You can\’t hit all of the people all of the time with video and audio information. Some people are at work, can\’t hear or don\’t speak English. That means your message is lost on them if it\’s not presently visually. So you need subtitles which will allow you to put text into the videos. That allows your message to get out to the masses even if they can\’t hear it or don\’t speak English. See how cool that is? It\’s an ideal place to drop in some URLs and contact information so they know where to find you and your website, product or company.
Multi-faceted Distribution – Get that video out to as many places as you can because that will get it seen. If you don\’t want to pose the whole video to other video sharing sites but want people to see a teaser that leads them back to you then do that but be certain to include enough information so that they are compelled to find out more. You can even get a piece of software that will do all the submissions for you quickly and easily in a sort of fire-and-forget fashion where you don\’t even need to be there.
Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you\’ll soon find yourself with more traffic than you thought you could get.
These are some tips to get started, but most businesses prefer to work with a trusted video seo (vseo) company. Successful video search engine optimization requires professional keyword research, optimization and distribution. Consider the internet\’s #1 authority for video search optimization , ReelSEO.com.
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