Using Address Verification Software For Business To Improve Customer Service And Profits
Software No Comments »Address verification software for business can have a direct positive impact on the bottom line. Because an address verification system can run as a web service they can be easily integrated into a business\’ web site and computer applications. The calls to the web service can be completed in a few seconds and won\’t slow down the business flow. Most software systems provide the application programming interface for easy customization.
Data entry errors account for the majority of inaccurate address data. Address verification software will identify these mistakes as the data is being entered. Entering data on forms can be partially automated by using intellisense and auto-complete functionality which will reduce the amount of typing needed to enter data. Productivity will improve as data entry becomes much faster. Zip codes will no longer have to be manually looked up and the spelling of cities and street names will not have to be manually verified. Even old data can be corrected by scheduling regular maintenance jobs.
Some systems include latitude and longitude mapping functionality. This can be used to improve route sales and delivery services. Map coordinates can be fed to a GPS Navigation system for quicker delivery. Zip code data can be used to assign sales leads to sales representatives helping turn a sales prospect into a customer.
Mail returned as undeliverable is very costly. The expense in supplies, postage, and manpower of having to re-mail can be dramatically reduced. Customers will receive bills and invoices quicker. There will be a real improvement in customer service when your mailing address data maintains its integrity. Delays in the delivery of invoices will hurt your cash flow as the receipt of remittance will slow down. The quicker your customers receive their bills the sooner they can pay them.
Compile customer demographic information that can be used to improve marketing. Group customers based on Zip+4, bar code information, congressional district or even census blocks. Target your advertising with the marketing data you have collected. The information you compile won\’t just won\’t be sitting on your database. Instead you will put your data to work for you to increase business.
Fraud can be greatly reduced. You can reduce losses by quickly identifying inaccurate or suspicious data. Some system will actually make phone calls. Phone notification functionality will schedule a call to verify telephone numbers and addresses. Stop false credit applications by using a cross-reference to the Social Security Death Index. Preventing fraud will lead to an increase of your bottom line.
Google, USPS, and major delivery services like UPS already have application programming interfaces and subscription web services available for address verification. These services are low cost and sometimes free. For organization that have more advanced need there are many fine software packages available with the advanced features discussed here. You can take advantage of trial offers and demo versions to preview specific packages.
An address verification software for business application will be a good investment. You will improve customer service, reduce costs and increase cash flow. The benefits are real.
Canadian Coporate provides leading location content and software solutions to solve key business challenges. Location intelligence solution consisting of the most relevant location content which includes: address validation, address databes, geocoding software, postal code map, address verification and Spatial data.
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