Computer Gossip

Brochures have traditionally been one of the most essential promotion tools for any organization. They can be distributed by hand or by mail to customers, or can just be kept on cash counters of retail outlets. The need for brochures and their printing has led many printing services companies to concentrate solely on this market. Developments like digital technology, design software, and the internet have greatly changed the traditional mould of brochure printing.

At a time when computers hadn\’t made their foray into brochure printing, the entire thing was a laborious activity involving use of plate-making tools and film negatives, and the steps involved creating multiple test prints, changing all the settings, and what not. Even in design, the clients could not provide personal suggestions and the printers mostly shouldered the design job, working with a restricted set of pre decided formats.

These days, the customer from his office can himself format the brochure and transfer it online to the printing firm, and he also doesn\’t have to wait for days for the final product to be delivered to him. With technology advancing rapidly, immediate printing of numerous brochures and their quick delivery within a day\’s time has become possible.

A vital feature of brochure printing is that it involves important elements like layout, content, and use of graphics. With the advent of digital technology, printing companies have started to provide a clutch of advantages to the customers in this area, like high quality colour printing, multiple choices in complicated layouts and designs, and impressive packages on content-building.

Printing services firms offer many latest options to customers, among which colourful brochures and digital brochures are most preferred by them. Such brochures are fit to be distributed for a medium or longer period of time. But when it comes to brochure circulation in huge numbers, but for a limited time span, then dazzling but concise brochures that have a brief print run are the most suitable for the purpose. To create such brochures, nothing can be better than off-set printing, as a large quantity of prints can be obtained in a short time span, though it takes a slightly longer time for all the preparations in this technique.

Along with the enhancement in the quality of printing, ancillary services are now provided by most brochure printing companies as well. These include distribution, direct mailing, designing, and many more.

The internet has greatly changed the situation, with clients now using websites of printing firms and placing online orders after choosing designs and colour specifications from the comfort of their desk. Thus, brochure printing has witnessed radical alterations in recent times, and the prospects of further change seem to be endless.

Technology makes brochure printing as good as possible. Brochure printing grows more competitive, therefore, make use of technology the most out of it and be imaginative as you can.

Discover more about Printing Services and Paper Bag Printing from a trusted printing company.

As a consultant in the business of structuring companies, setting up strategic alliances for clients, writing business plans and PPM’s and taking companies public on the OTCBB, I must admit I’ve seen my share of scams and swindling of uninformed clients. One sad issue that permeates the industry is clients who believe that their only option is to give up substantial equity while paying hefty fees to consultants who take your company public.

Here is the reality. When you are investigating the industry to find a consulting firm to work with to facilitate your ‘go public’ process, the first thing you need to do is make sure you are hiring a ‘turn-key’ solutions consulting group; meaning they need to offer everything soup to nuts in house because the second your consultant outsources anything, accountability is lost.

Next, on the issue of paying fees and also giving up equity, it should be either or, not both. If a company tells you that they want you to pay them in both upfront fees and in equity, you should laugh and walk away. In actuality the best deals for the client are those that are simply fee based, not equity based.

It’s better to pay 100k in a few easy installments than to pay millions in stock that will only be liquidated after the IPO which will completely obliterate your stock price and almost certainly ruin your company’s chances of success. It baffles me to see the scenarios that uninformed company owners accept. Currently there is a company that is promoting all over Google Adwords that they will take your company public for $25k and after a month of talking to the company, when you finally agree to use them they break the bad news that they are not going to charge you $25k or anything even close to that, they are, in fact, going to charge you $125k upfront, plus $10k to $20k for your initial SEC audit and on top of all of that they are going to take 30% of your company! It’s shocking but this group of consultants, because of their extensive advertising, has no problem bringing in clients and turning the tables on them at the last minute and sadly, because the client is uninformed, they accept the contract and pay the fees.

If you are going to give up any amount of equity in exchange for the process of going public, it should be with a licensed broker dealer and there should be zero out of pocket expenses from you. Your broker dealer should pay for the SEC audit, S-1 filing, SEC approval, FINRA approval, Symbol achievement and ongoing investor relations to keep your stock price solid. Unless your broker dealer is doing all of this, you need to find a new, full service broker.

Keep in mind, each consulting firm you talk to will give you a million reasons as to why their fee structure and process is the best but here are some comparable facts so that you can make the right decision on how to proceed. First of all, if you get an emotional consultant that acts like he is excited about your project and ‘can’t wait to get started’ this is bogus and you should walk away. The best consultants keep clients at arm’s length and never get emotional because it clouds the process and makes them ineffective. Besides, if they are acting so excited about your company it’s probably because they are trying to convince you of their legitimacy that won’t stand on its own merit.

Next you want to make sure that you are getting a quote on your specific company type which includes at a minimum: corporate structuring, strategic alliance facilitation, board of directors evaluation, business plan authoring built for IPO, investor finder service, SEC audit (the should be able to give you a general idea of the cost of the audit and have a company that you can use as most consultants don’t employ an auditor on staff), S-1 filing, SEC approval, FINRA approval, symbol achievement, market maker or broker dealer relationship/contract setup and investor relations for long term success.

Clean OTCBB shells that are ready for a reverse merger are like the legends of White Elephants, the Chupacabre and Bigfoot. Everyone has heard of them but no one has seen one. I have seen so many fly-by-night consulting firms pop up in the past year it’s depressing. Of course the claim to have 17 years in the industry with 100′s of reverse mergers tomb stoned on a page that ‘they just can’t remember the link to’.

I’ll tell you what, if you’re sold on going public with a shell and won’t consider any other way, make it easy on yourself walk into your local Burger King, give the cashier $200,000, lay down behind a Mack Truck that is backing out of a parking space and fill your bathtub with razorblades and rubbing alcohol and dive in face first, be sure to set yourself on fire before the dive. Believe me, the above is far less painful than a messy reverse merger.

Sure, solid shells exist but it will cost you a ton of equity, $500k + in upfront fees and an ongoing Sumo Wrestling match with FINRA and inherited shareholders. That said, I have seen a few successful reverse mergers into Pink Sheet shells with the intent of qualifying for the BB. The bad news is, they didn’t and don’t have a chance in hell of ascending to another exchange (well maybe Frankfurt and other pump and dump domains) and the good news is, they did successfully merge while simultaneously being 80% diluted within three months with a par value of .007 per share. So they succeeded in merging but completely failed at the attempt to fund their company or secure actual trading volume.

Going public is a big decision and if done properly can be incredibly rewarding for the company, shareholders and the company’s strategic partners who find themselves in the spotlight and mentioned on press releases, webinars, roadshows and other investor relations branding and promotion. Do yourself a favor, if you care about your company at all; if you want to survive and thrive in the public realm and don’t have $200m in annual revenues, file an S1. It takes a few months longer but it’s a move that will create a foundation for a customized filing.

Consulting firms that actually care about their clients and truly make their money on the back end once the company is public as opposed to front heavy fee oriented structures will always do an S1 to preserve the longevity of their client’s company. Think about it!

Global Expansion, Rapid Growth and Mergers and Acquisitions, and Economic Development are you prepared for economic warfare?

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A Corporate Consultants Value Is In His Contact Base: Transform Your Company Overnight! If you\’re seeking the services of a consultant you\’re most likely in need of corporate structuring or a strategic company turnaround for a capital raise or to go public. Hiring the right consultant is crucial if you are going to succeed with your venture.

Your consultant should, obviously, have the knowhow and track record for succeeding in fine tuning companies to cater to what industry investors are seeking but they must also possess the contact base to streamline the process so that you don\’t lose time to gain that stealthy edge over your competitors who are attempting to do the same thing.

Your consultant should maintain an active database that acts as his \’special forces\’ munitions arsenal of 10,000\’s of real, viable contacts in scores of industries so that he can assist you in even the most mundane, minute aspects of your strategy with solid corporate alliances and contacts that will make your venture stand out like a beacon of light in your industry that beams its florescent light in the windows of potential clients, partners, contractors and anyone else that can assist your company in achieving its desired ambitions. Your consultant will structure and categorize parts of your company that you didn\’t even know existed yet are crucial to its development.

The reality is that you should have a separate group of strategic partners for every individual product and ever individual service that your company offers. For example, when I consult with companies that have, say, 10 products, my goal would be five to seven strategic partners per product for a range of fifty to seventy strategic partners that my client will work with for co-op advertising and marketing efforts, branding strategies and sales initiatives. Most companies don\’t even consider this aspect to their business but it is absolutely vital.

When you find a consultant or corporate strategist that you are ready to hire, after you have thoroughly evaluated them, have an in-depth conversation about their ideas for strategic partners and how they intend on facilitating this process to help you achieve your goals.

For Corporate Turnaround Services or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way! We Have 10,000\’s of contacts.

Many entrepreneurs and executives want to move forward with the process of going public merely for the ability to raise capital through the sale of stock. They usually don’t think of the strategies necessary to keep the momentum going such as how much equity to give up initially, how much equity to sell ongoing, how to capitalize off of the use of the securities as collateral for loans and lines of credit and so on.

One of the most profound strategies companies can use to retain company equity while capitalizing off of their public entity is to put up portions of their securities as temporary collateral for loans and to use securities to grow through acquisition of strategic alliances.

Stock should be looked at as cash and designated for appropriate purchasing strategies. Stock monetized through collateralized lending can work wonders as long as the exit strategy is in place and secure. Your attorney should be well versed in this activity and audit the contract for convertible aspects which could strip the transaction of its advantageous nature.

Debt that converts to equity means giving up a huge bartering chip for future transactions. Don’t give up equity unless you have to. There are scores of companies that will lend against your securities without having to give up long term equity. Use this strategy wisely and you’ll never have a problem getting capital.

Also, using stock to purchase strategic partners is more relevant now than ever. Purchasing a company with stock that can be monetized over time is an incredible way to grow through acquisition. Going public on the OTCBB is a quick and easy way to start using the countless capabilities for capitalization with a public entity. Going public simply to raise capital with your market maker or broker dealer would be selling yourself short. Take advantage of the countless ways your securities can work for you.

Follow us on Twitter Princetoncorps , Take Your Company Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Click Here for 35 Free Corporate Expansion Videos We Can Make Global Growth Happen For Your Company

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